February 07, 2006

Steve Gillmor on Office Dead

Steve Gillmor on Office Live and open attention

1 comment:

Dan tdaxp said...

This makes the mincing tiptoing of Office Dead seem tragically underwhelming. It reminds me of two friends–brothers–in the Sixties who signed a deal with Columbia Records. Brother B, the Dennis Wilson of the group (meaning good looking, athletic, makes it look easy Willie Mays type) had a terrific song that he refused to put on the first record. He was saving it for the thrid record. The deal was cancelled after the second one bombed.

In this new war, the Attention War, keeping quiet is only a good move when it says more than talking it up


Well, kind of. To quote from Riding the Tiger, which was featured on my blog

Sun Tzu:

"Be extremely mysterious, even to the point of soundlessness;
Be extremely subtle, even to the point of formlessness;
Thereby you can be the director of the opponent's fate."

And summarizing Miyamoto Musashi (the greatest sword fighter in Japanese history, but not the strongest or swiftest):

"The focus, however, is never on defending, but on regaining and using the initiative so that you can lead your opponents where you want them to be."

In the attention war, communication should help move the enemy to where you want him to be. Allowing Microsoft to compound its mistakes, say by waiting until late to boost ODF, is quite polished.